One of the most misunderstood concepts in all of information product affiliate marketing focuses around Clickbank and its Gravity score. Understand that Gravity is NOT a measure of popularity of a product or its sales. Rather, it is a time-based figure of merit on the success that other affiliate marketers have had selling this product. This video, in true school-room fashion, focuses on what Clickbank Gravity actually is and deciphers how one can derive the Gravity of a Clickbank product (roughly). And in conclusion, we brainstorm what this number ultimately means to us as online affiliate marketers.