Jeff Molander, CEO of Molander & Associates, interviews Tim Ash, CEO and Founder of SiteTuners, about innovation in affiliate marketing in 2009. Tim says affiliates must concentrate their strategic decisions on how to make more money rather than on how to drive more traffic. Tim says super affiliates, in particular, will be much more demanding, wanting control over landing pages to start testing them. Affiliate networks want to arm their affiliates with tools. Tim talks about a new business partnership with a company that will allow affiliates to create on demand landing pages that can be tested.
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– Contents — 0:00 – Introduction 0:55 – History of Summer of Code 2:22 – Don’t be intimidated 4:21 – How many applicants? 5:41 – Mentors and mentoring organizations 7:51 – Success stories 9:22 – About Melange 11:34 – How do I sign up? — End — Google Summer of Code is a global program that offers student developers stipends to write code for various open source software projects. We have worked with several open source, free software, and technology-related groups to identify and fund several projects over a three month period. Since its inception in 2005, the program has brought together nearly 2500 successful student participants and 2500 mentors from 98 countries worldwide, all for the love of code. Stephanie Liu of the Developer Programs team sat down with Leslie to understand the history of the program, hear some of the many success stories and find out what’s new for SoC 2009. Leslie Hawthorn is a Program Manager for Google’s Open Source Programs Office, where she’s the Community Manager for the Google Summer of Code community. She serves on the Advisory Board of the GNOME Foundation and the Open Source Business Resource, as well as the Steering Committee for the Humanitarian FOSS Project. Her personal website is www.hawthornlandings.org. This is the third episode in the “Code Conversations” video series on YouTube and Google Code (http You can view the entire series at this link: www.youtube.com
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